What is nearing completion was "historic" for tourism, but we must ensure that growth will be sustained. The message is by Marcelo Rebelo de Sousa and was transmitted at the 28th National Congress of Hospitality and Tourism.
"2016 is a historic year for Portuguese tourism. The numbers we know of are frankly positive, but the most important thing is to ensure that this is not an epiphenomenon, strengthening the bases for a strong and sustained growth throughout the national territory and at all times of the year, "said the President. Of the Republic, in a written message that was read by Cristina Siza Vieira, executive director of the Association of Hoteliers of Portugal (AHP).
For this, he stressed, we must bet on "differentiation, quality, training, innovation, promotion of natural and cultural heritage."
In the end, "the challenge of moving up the value chain and reinventing this sector is to work better in a network, in synergy with other sectors of the economy and society, and with a strategic vision for tourism and culture - not only because of Growing importance of tourism in GDP and exports, but also because of the effect on people's self-esteem and pride in products and services made in Portugal. "
Marcelo Rebelo de Sousa also stressed that "there is already a reason to be confident in the future", but that the records achieved bring to the tourism operators "an increased responsibility so that the increase in revenue translates into continuous improvement in management, training and still Best service ".